Why Care?

[February 06 | 0 Comments | 1716 views]

Dear Fellow Rotarians & friends,

There is a universal quality that doesn’t get talked about very often. This quality can pertain to a new club member, a member of your staff, your spouse, or your family members. It’s a quality that I believe everyone is looking for from individuals who are in our lives. That quality is caring.

The late philosopher and motivator Zig Ziglar said it best, “People don't care how much you know until they know how much you care.”  We’re all looking for people who care in our lives. Coincidentally, people are looking for the same thing from us.

True caring has a reciprocal quality. In any relationship where people can see that you truly care, guess what happens? They start to care back. True caring is sincere in any relationship. Whether it’s business, social, or a personal relationship, it’s hard to fake. Most people can usually detect sincerity, or for that matter, insincerity. It’s also very fragile at times. If we’re not careful, it can disappear.

Take the time to care. It’s time well spent. Don’t let a bad moment on your part dilute the caring that a person has for you, your business, or your organization. I’m not talking about acquiescing to every difference of opinion. That only leads to a lack of respect. True caring can handle an angry moment or a difference of opinion.

Don’t Manage the Caring Out of Your Staff! -- This is a big one: If you are responsible for a staff, or for others, be careful not to manage the caring out of an individual. What do I mean by that?  Whenever we add a staff member to our team at the fitness center, I look for someone who has a fire in their belly and a light in their eyes. You can probably think of people who would fit this description. They start out with the highest ideals. They care about their position and they’re growing. If they are coached the right way and if they have a willingness to develop their talent, they can go on to be one of the greats in your organization. If they are criticized too harshly (to the point that someone challenges their value as a person, or worse yet, questions their integrity), the fire gets extinguished and the light in their eyes goes out. Even if they stay with you, you’ve stunted their growth.

Nurture your people. Caring will bring out the best in them and in ourselves. It allows us to be uncompromising without destroying their development or the relationship. Why? Because they know that we care……

“Never believe that a few caring people can’t change the world. For indeed, that’s all who ever have.”–Margaret Mead

Yours in Rotary,

Tony Parziale